Supercharging Sales Effectiveness

Explore Korn Ferry’s guide to the two levers that will reliably drive higher sales performance in your organization.

You've heard the warnings from your sales team, and the latest research confirms it: selling is getting tougher than ever. Korn Ferry’s recent Sales Maturity Survey flagged several alarming trends.

Revenue attainment has dropped 6% in five years, win rates are down 5%, and 80% of salespeople report longer sales cycles. More stakeholders are involved in decisions, and 69% of sales leaders fear skill gaps will hinder success. Selling has never been tougher.

How do you build a sustainable competitive edge? It starts with transforming your sales culture to align with modern buyer behavior. This means developing top talent, identifying key skills, and embedding a proven methodology.

Korn Ferry’s guide reveals two levers that consistently drive sales success:

• Talent Excellence: Identify the skills and competencies that lead to high performance, assess your team’s gaps, and close them with targeted development.
• Precise Execution: Implement a structured sales methodology, create a shared sales language, and reinforce it with CRM-integrated technology to boost deal closures.

Our latest guide, Supercharging Sales Effectiveness, provides expert strategies to help you: