Design Thinking for Results

Design Thinking for Results engages participants in a discussion about an iterative design process which bridges imagination and implementation to help organizations rapidly and incrementally address complex challenges, create value, and grow. Participants will explore the need for customer-focused thinking and learn that not all innovation involves product innovation. They will experience the value that innovating around processes and services can bring to an organization and discover how to implement a test-and-learn mentality that captures more value for the organization more quickly.

Learning objectives

• Describe how the application of a design thinking process can yield offerings that create, deliver and capture sustainable and differentiated value in the marketplace
• Apply a customer-centric approach to elicit the needs of the customer
• Define innovation and its multiple sources
• Apply an ideation approach to ensure broad diversity of thought and perspective into the development of a concept
• Build a business model canvas to address the marketplace and matrix sides of the value chain in moving from idea to revenue capture
• Apply an iterative prototyping approach to refine and streamline concepts into offerings that are novel, desirable, defensible, doable and profitable
• Define a test-and-learn model to implementation of ideas
• Present offerings in a clear, concise and compelling manner

Behavioral competencies

• Business insight
• Collaborates
• Cultivates innovation
• Customer focus
• Drives results
• Drives vision and purpose
• Global perspective
• Instills trust
• Manages ambiguity
• Resourcefulness
• Situational adaptability

Skills

• Analyze alternatives and recommend solutions
• Customer and market analysis
• Define future state/to-be state
• Define product/process change strategy
• Market research and analysis
• Product development

PDUs

• Onsite instructor-led: 3 days - 21
• Virtual instructor-led: 3 days - 21
• Digital/E-learning: 21