World's Most Admired Companies 2024
The Top Fifty All-Stars
- Apple
- Microsoft
- Amazon.com
- Berkshire Hathaway
- JPMorgan Chase
- Costco Wholesale
- Alphabet
- American Express
- Walmart
- Nvidia
- Delta Air Lines
- Walt Disney
- Marriott International
- Nike
- Coca-Cola
- Starbucks
- FedEx
- Procter & Gamble
- Home Depot
- Pfizer
- Salesforce
- Target
- Netflix
- USAA
- Toyota Motor
- BlackRock
- Johnson & Johnson
- BMW
- Singapore Airlines
- Goldman Sachs Group
- UPS
- Nordstrom
- Accenture
- Eli Lilly
- PepsiCo
- Morgan Stanley
- Moderna
- Visa
- Southwest Airlines
- Mastercard
- Danaher
- Bank of America
- L'Oréal
- 3M
- Samsung Electronics
- Adobe
- Lowe's
- IBM
- Publix Super Markets
- CVS Health
Read the WMAC 2024 insights
The 2024 edition of Korn Ferry and Fortune’s most respected organizations is out, with executives valuing stability most of all.
Methodology
To determine the best-regarded companies, Korn Ferry and Fortune asked executives, directors and industry analysts to rate enterprises on nine criteria, from investment value and quality of management and products to social responsibility and ability to attract talent. A company's score must rank in the top half of its industry survey to be listed.
The 600+ company candidates and 3,720 responding survey participants are from:
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FORTUNE 1000 companies
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Global 500 companies & other major non-US companies
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28
countries
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52
industries
Frequently asked questions
How are companies selected to be on the list?
FORTUNE determines the industry groupings by using the Fortune 1000 listing and the Global 500 listing. The number of companies within an industry range from a minimum of 5 companies to a maximum of 15. Companies must have approximately $10 billion in revenue and rank among the largest by revenue within their industry. The more companies competing internationally, the more companies in an industry grouping.
What are the attributes on which companies are evaluated when determining the industry rankings?
- Ability to attract and retain talented people
- Quality of management
- Social responsibility to the community and the environment
- Innovativeness
- Quality of products or services
- Wise use of corporate assets
- Financial soundness
- Long-term investment value
- Effectiveness in doing business globally
How are the attributes defined on the survey?
Only the attribute names listed above are provided on the survey. Survey participants are asked to rate companies based on firsthand knowledge from working with them or based on anything they may have observed or heard about them. Thus, the interpretation of the meaning of the attributes within a specific industry is left to the respondents.
How were these attributes developed?
The attributes were developed prior to the inception of the Most Admired Companies rankings in the mid-1980s through a series of interviews with executives and industry analysts to determine the qualities that make a company worthy of admiration.
Who is surveyed?
For those companies on the Most Admired list, a maximum of 10 top executives and 7 directors (outside board members) per company are selected as well as a pool of industry analysts.
When is the survey conducted?
The participant list is compiled from July to September and the surveys are sent out in October each year. All surveys are due back to Korn Ferry for third-party tabulation by mid-November at the latest.
How are the Most Admired Company Industry Rankings determined?
Raters are asked to evaluate each eligible company on each attribute by assigning a score from zero ('Poor') to ten ('Excellent'). For the purposes of the industry rankings, a company’s overall score is determined through a simple average of the individual attribute scores. Companies who rank in the top half of their industry are defined as “most admired” within their industry.
How is the Top 50 “All-Star” list calculated?
Respondents are asked to identify the 10 companies they admire most, regardless of industry, from a list of companies that ranked in the top 25% of all companies the previous year; ranked in the top 3 within their industry the previous year (top 4 for non-U.S. companies); or a company that ranked among the top 50 All-Stars last year and did not make any of the above cuts. Excluded are companies on last year’s list that were not admired, i.e., did not rank in the top 50% of their industry, and companies on this year’s list that were not on last year’s list.
How can a company be listed as a Most Admired All-Star Company, but not appear near the top of its industry?
Since the All-Star list is a separate poll from the individual industry lists, involving a different process (see above) and a larger set of raters, it is possible that companies may perform better on the All-Star list than they do when judged solely by their industry peers.
Where can I find the company attribute ratings?
Visit FORTUNE's website for the full industry listings including company overall scores and attribute scores.
When are the findings published?
The information will be published on Fortune's website on January 31, 2024. FORTUNE will also release the latest rankings in the February edition which hits newsstands on February 20, 2024. We will also share the results and insights on Korn Ferry’s This Week in Leadership series.
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