Wil has extensive experience in supporting global organisations in defining and delivering a significant and new strategic direction based on changes in consumer/customer perception, legislation, global trends or market dynamics. Wil has been instrumental in delivering these strategic pivots from a process, culture and organisational model point of view.

Wil works closely with the leadership teams of many global clients, including P&G, Unilever, Coca Cola, Danone, Mondelez and Diageo among others to find the best way to navigate their complex organisations as part of a total transformation and support the executive team to drive and guide such transformation.

Wil is a coach and mentor to a number of his senior clients around the world and has built a number of informal networks between his clients in non-competing sectors.

Prior to Korn Ferry Wil served as the global head of consumer, retail, and manufacturing at a leading consulting firm for more than 15 years. Wil’s initial 12 year career was with Procter & Gamble based in the UK, Cincinnati (US) and Kobe (Japan).

Wil holds a Master of Science from of Technology in Delft, Netherlands and serves on the Advisory Board of a number of large global consumer organizations as well as starts ups.