He is an accomplished and highly regarded expert spanning go to market strategies, sales transformation, customer strategy, customer experience, consumer insight, product and service innovation and accelerating revenue growth.

With deep expertise in both B2B and consumer go-to-market and omnichannel strategy, sales transformation and sales-force effectiveness, he is recognised for optimising sales performance to be a key strategic competitive advantage for clients.

He specialises in go-to-market transformations in a wide-range of highly competitive sectors. From the design and implementation of channel architecture to the reorganisation of the sales force and the development of capability-building initiatives.

His experience, gained locally and internationally across sectors, comes from both sales leadership roles and a specialist management consulting background with a focus on strategic organic growth and sales performance improvement. 

This gives him a valuable and unique insight and understanding into best practice along with the ability to deliver credible innovation and new thinking to deliver winning strategies to our clients.

Possessing a strong analytical mind and problem-solving ability his is known for his proactiveness and commerciality. His strong communication and influencing skills enable him to effectively balance team leadership, stakeholder management and successful agile program delivery within complex matrixed organisations.

Adam is passionate about helping clients better understand their customers and develop integrated strategies to drive growth, having helped organisations around the world to achieve their growth strategies and goals - profitability, predictably and sustainably.